When creating a new a/b test, one of the below metrics will need to be selected as a Goal Metrics:
  • Revenue
  • Playtime
  • Session Count
  • Ad Views
Our data science models (using bayesian statistics) will then calculate the winning variant and the statistical significance of the results, when enough users have been acquired.
You will still be able to see all other metrics, and their comparison to the control group, with the results page.