I am using the Unity SDK to integrate Game Analytics into my UWP platform. I have added the SDK to my Unity project and coded the initialization for the SDK. After building the UWP project, I added the required code to the package.appxmanifest. (First problem: The text editor pointed out that I must declare the publisher, which was missing in GA document.) When I add attribute Publisher I face a new error : "registration of the app failed. [0x80073cf3] windows cannot install package bigfishcube.cookingtime-restaurantgame_1.0.0.0_x86__pw5avfs4y4a6j because this package depends on a framework that could not be found. provide the framework" I solved it by replacing below code : <PackageDependency Name="Microsoft.VCLibs.110.00.UWPDesktop" MinVersion="11.0.61135.0" Publisher="CN=Microsoft Corporation, O=Microsoft Corporation, L=Redmond, S=Washington, C=US"/> <PackageDependency Name="Microsoft.VCLibs.140.00.UWPDesktop" MinVersion="14.0.24217.0" Publisher="CN=Microsoft Corporation, O=Microsoft Corporation, L=Redmond, S=Washington, C=US"/> When I built the project in Visual Studio (debug - local machine), it ran without any errors. However, upon changing scenes in the game, it crashed, and I received this error message: 'Unhandled exception at 0x00007ffb2a52ef63 (gameanalytics.uwp.dll) in CookingTime.exe: 0xc0000005: access violation reading location 0x0000000000000000.'"