A/B Test, wish we can see total ad revenue (or Ad Revenue / User) rather than Ad Revenue / DAU. | Voters

A/B Test, wish we can see total ad revenue (or Ad Revenue / User) rather than Ad Revenue / DAU.

Si Yang Ng

As the title says, Ad Revenue / DAU is impacted by retention.

e.g. If I have very low DAU, vs a version with higher retention, but lower impressions per DAU, version B could actually be the better result.

Nicky Toma

Hi Si Yang! Thank you for the feedback! I've discussed it with our teams, and we do want to support both of these metrics in the future.

I do not have an ETA on this, but I can let you know once the metric has been added!